<P>It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. </P><I> <P>Marketing in the Boardroom </I>helps marketers to be more commercially credible and thereby more successful in the Boardroom.</P> <P>Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence.</P><I> <P>Marketing in the Boardroom </I>is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth. </P>
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I consent to cookies Want to know more? Contact Search Join MyCIM Menu Membership Qualifications Training Events Content hub More Data Right Apprenticeships Levy paying organisations Non-levy paying organisations Is an apprenticeship for me? CPD and Chartered Status Professional Marketing Competencies Marketing library Get into Marketing Graduate Gateway Cutting Edge Mentoring Media and Press By using this site, you agree with our use of cookiesShe will argue that marketers may pay attention to design but not pay enough attention to genderHe will introduce you to the concept of Motivational Maps and how they help us understand and manage this all-important human attributeFive great minds.Visualizar Ooopss! Este produto est fora de linha, mas temos outras opes para voc.Veja nossas sugestes abaixo! R$ 164,85 em at 5x de R$ 32,97 sem juros Carto Saraiva R$ 164,85 ou em at 8x de R$ 20,61 sem juros Crdito: Boleto: Carto Saraiva: Total: R$0,00 Em at 5x sem juros de R$ 0,00 Marketing in the Boardroom - Winning the Hearts and Minds of the Board R$164,85 Comprar Leia em qualquer lugarBaixe o aplicativo Lev Saraiva e tenha os seus livros digitais com vocin the BoardroomBy Ruth Saunders
Promoted Tweet false 2017 Twitter About Help Center Terms Privacy policy Cookies Ads info .She outlines the skills that marketers need to make themselves and their plans more commercially heavyweight and how to build credible marketing strategies; offering a mix of practical solutions and varied case studies drawn from her years as a C-level marketer across industriescontinuar Learn the latest Get instant insight into what people are talking about now “Marketing in the Boardroom – Winning the Hearts and Minds of the Board” It’s tougher than ever before for companies to grow and surviveClose Promote this Tweet Close Block Cancel Block Marketing in the Boardroom - Winning the Hearts and Minds of the Board (Cd: 9558117) Marketing in the Boardroom - Winning the Hearts an
Twitter may be over capacity or experiencing a momentary hiccupThe final section of her book shows you how to engage the Board throughout the problem-solving process, on the presentation day itself and, once the recommendation has been agreed, how to sustain Board supportRuth Saunders explains the importance of marketing in the Boardroom and addresses why marketers struggle to pitch innovation and change to Board membersClose Share Location Results from Send It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth
You can learn more about what's changed on our Help CenterHome>Books>Business,Finance and Law>Business & management>Management & management techniques>Management: leadership & motivation Marketing in the Boardroom : Winning the Hearts and Minds of the Board Paperback by Ruth Saunders In Stock Share Information Format: Paperback Pages: 230 pages, 27 black & white illustrations, 1 black & white halftones, 26 black & white line drawings Publisher: Taylor & Francis Ltd Publication Date: 21/04/2017 Category: Management: leadership & motivation ISBN: 9781138281813 30.00 Add to Basket Free standard delivery* *on all UK ordersover 15 BooksThe CharteredInstituteof Marketing Moor Hall,Cookham Maidenhead,Berkshire SL6 9QH UK Customer Service 44 (0)1628 427120 membershipcim.co.uk Training 44 (0)1628 427200 trainingcim.co.uk Qualifications 44 (0)1628 427120 qualificationscim.co.uk Our Story Our leadership Governance Annual Reports Membership Our network Regional events CPD & Chartered Marketer Qualifications View all qualifications Find a study centre CIM Academy Training View all courses Open courses In-company training Resources Careers at CIM Bookshop Marketing jobs Help Enquiries FAQs Sitemap The Chartered Institute of Marketing1996 - 2017 Terms & Conditions Privacy Cookies Accessibility The CharteredInstituteof Marketing Moor Hall,Cookham Maidenhead,Berkshire SL6 9QH UK Customer Service 44 (0)1628 427120 membershipcim.co.uk Training 44 (0)1628 427200 trainingcim.co.uk Qualifications 44 (0)1628 427120 qualificationscim.co.uk The Chartered Institute of Marketing1996 - 2017 Terms & Conditions Privacy Cookies Accessibility x .Every delegate will receive their choice of one of the five books discussed and the opportunity to buy others at a significant discount.This event is restricted to Chartered Marketers, Fellows and members of the Levitt GroupWhat she has to say will challenge your perceptions and make you think differently about design and marketingClose Home Home Home, current page 79c7fb41ad
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